Discussion Questions

  1. What motivated Skullcraft to pursue ERP even though the business had just 26 staff members?


An Enterprise Resource Setting up system can be an integrated program which helps the business to manage its methods; inventory, procurement, supply chain, finance, human source etc. are several many means an ERP really helps to manage.

Although, the business had just 26 staff, an ERP program will improve the managing of solutions which isn’t limited to just recruiting.

The following details will justify the execution of the ERP program:

  • The firm was rivalling Sony in the U.S. earphones market with sales as high as $37 million.
  • The company had around 200 to 300 percent gross annual growth rate.
  • The business had to handle large amounts of transactions.
  • The finance division was employing Excel spreadsheets and Quickbooks to control the books.
  • Wide distribution of products.
  • No product tracking through supply chain till ERP was applied.

In a nutshell, Skullcraft was a small business with transactions much like a large enterprise. Thus managing methods was getting ultimately more and more complicated as the company grew in revenue and buying an ERP system can help the company manage its resources in a more efficient way. Additionally, as the ERP program was fully hosted, the company did not need to manage a separate ERP infrastructure that was a reward for them.

  1. What features caused Skullcraft to choose SAP’s ByDesign?

Solution answering the question: how long should a college essay be?

SAP’s ByDesign was a unique program which fulfilled Skullcraft’s every requirement. After evaluating various devices, Beth Siron chose ByDesign for the following reasons:

  • SAP’s ByDesign was a fully system hosted system and therefore it did not required additional information program infrastructure to be implemented by Skullcraft. The organization would utilize the ERP system over the internet which managed to get easy for every single and every division to utilize it from anywhere.
  • It enabled big business practices for taking care of financials, inventory, customer relations, source chain etc. in a formatting accessible to small businesses. This was perfect a was the tiny enterprise with total annual growth rate of 200 to 300 percent.
  • It helped Skullcraft to track the merchandise through the source chain.
  • The ERP program was enabled the business to forecast future demand.

Thus, the software did everything a large company’s Information System would do but without the additional infrastructure and a staff to control it. These features where perfect for Skullcraft which was a small firm with transactions add up to a sizable firm.

Critical Thinking Questions

  1. How do you consider Skullcraft was able to maintain a small staff while increasing development 200 to 300 percent annually?


Rick Alden saw a distinctive business opportunity in selling high-end radically designed earphones to Skiers and Skateboaders. The company was also the first of all someone to enable users to switch between music listening and cellphone conversations over headphones.

The reason behind the tremendous growth was the target marketplace and distribution channel. The business initially targeted specialty ski and skate outlets and then later large retail chains. Specialty retail retailers attracted large amounts of extreme activities fanatics which place Skullcraft on the map in the headphones industry.

Even with just 26 employees, the company was effectively in a position to manage its operations exclusively production and distribution. It isn’t unusually for a business to have a tremendous growth charge with such a small workforce. If functions are effectively managed, growth could be increased without comparable expense in additional resources.

The company may experienced the production outsourced which makes sense as a little workforce cannot produce and maintain such large product demand. Moreover, the company could have arranged the goods to the found at the manufacturer’s workshop and dropped at the specialty shops. Thus by successfully managing the move of goods, the company testmyprep must have had the opportunity to increase its production up to 200 to 300 percent with simply 26 employees.

  1. Do you imagine Skullcraft is uncommon in its size and necessities? How many other businesses can you think of that fit the Skullcraft model?


No, Skullcraft isn’t unusual in its requirements and size. It I common for a company to possess a tremendous growth rate even with a little size. Many small business offer services to a huge number of consumers. Skullcraft’s Rick Alden realized an exceptional business opportunity which became a huge success and helped the company experience a growth rate of 200 to 300 percent annually. Also, the business was able to effectively manage and integrate functions resulting in huge revenue while maintaining a small human capital.

Other businesses that match the Skullcraft style are:

  • IT firms like GoDaddy which furnish domain solutions to small and large enterprises enterprises can provide a large number of customer using its small size. The improvement in internet services enables such firms to stay small and serve large. Thus, investing in an ERP program will permit GoDaddy to manage functions more effectively.
  • Freight Forwarding firms consolidate good from different clients into one big container. This can help cut down the costs of shipping small amounts of goods. They use the infrastructure of big firms and manage operations right at their tables. Also, and ERP program will help freight forwarders to track the goods through the source chain and mange customer relations.
  • A small logistics businesses manages the functions and uses resources of other organizations to move the goods. Their small size demands huge amounts of assets. And ERP in a logistics company with help the workers track the products, manage the financing, maintain client relations etc.
  • Medical firms, architecture organizations, designing and developing businesses and many other IT sector businesses are small in proportions but their needs are huge.

Thus, Skullcraft’s size and desires aren’t unusual as it is quite common for a firm to remain small but serve a big number of customers which will inevitably increase their desires.

Group Members

Dhruvit Shah

Praveenchand Nair

Abhay Khurana

Brahamdeep Singh